Artist, entrepreneur and borderless visionary Frenna moves like a king within the Dutch entertainment scene. As the art-director of his own universe, he’s touching milestone after milestone on a glorious musical journey. However, he’s only getting started. Gathering over 3.1 billion streams (and counting), he belongs to an elite crowd of the biggest Dutch artists of all time.

In 2018 Frenna broke the until then established Spotify record for most streams in twenty-four hours with the single ‘Verleden Tijd’. The song uninterruptedly ranked number one inthe Dutch charts for six weeks. At the end of 2019, he set a new record: at that point, his music had already been streamed more than 325 million times, and this milestone earned him the title of the most streamed Dutch Spotify artist, leaving international artists, such as Justin Bieber and The Weeknd behind him.

Then, in July of 2020, Frenna received a unique award recognizing 1 billion streams across all streaming platforms on his music and projects he was featured on. Besides breaking records, Frenna also managed to win several awards. In February 2019 he received his first Edison Pop Award for his album ‘Francis’.

Frenna is also the brain behind several successful events, with a yearly festival named after his music Label. In the summer of 2019 he organised the first sold out edition of 7Fest in Eindhoven. As of now, 7Fest has grown into a festival which hosts 20.000 visitors and is held in The Hague. International artists like Burna Boy (2019), Davido (2022), and Tyla (2023) have performed at the festival.

Following his success in the Netherlands, Frenna is broadening his horizon and striving for an international career. His fifth solo album ‘Highest’ is the first step into this direction. This bilingual album boasts his first entirely English solo track called ‘Come Thru’ and contains both Dutch tracks and international features with none other than the Nigerian superstar Yemi Alade, the British rapper Young Adz from the collective D-Block Europe, and King Promise. Frenna further proved his international ambitions in the summer of 2022 whilst featuring on two highly anticipated hit singles: ‘Bigger Than Life’ with UK star Headie One and ‘OK’ with French artist Bramsitoo on NBA player Kawi Leonard’s project Culture Jam vol.1.

To top off the first 6 months of the year Frenna was asked to star in a 14-page editorial shoot and interview for Vogue’s annual September Issue and gave a performance at the magazine’s release party in Amsterdam. Not long after this major success, the well-known Red Bull concept, ‘SoundClash’, took place in the Netherlands for the very first again in ten years. The honor was to Frenna himself and fellow top artist, Ronnie Flex, to compete against one another in a battle on an unprecedented musical level. In the end, Frenna and his band managed to take home this win after an eventful evening. Other brands Frenna has partnered with are Hugo Boss, for which he attended Milan Fashion week, Havana Club, with whom he had launched, and exclusive rum with, and JD Sports. With the latter, he organized a ‘Next Best’ talent show.

In 2022, Frenna sold out the AFAS Live Amsterdam, not once, but twice with SFB in just ten minutes. Additional to selling out the AFAS Live on his own earlier that year. This is an exceptional achievement, especially considering that the rap formation hadn’t released music together for more than two years at that point. Shortly afterwards the long-awaited album ‘Reset The Levels IV‘ followed. SFB has ended an old era to start a new one and the kick-off officially took place with their biggest indoor show ever at the Ziggo Dome Amsterdam.

Summer of 2024 is taking on a pink color, ‘Pretty Girls’ has been a major hit with over 51 million streams and counting. The song now includes three remixes: one featuring Emms and Jonna Fraser, one with Philou Louzolo, and another international remix called ‘More Pretty Girls’ featuring Nigerian artist Davido and Moroccan singer Dystinct. Both have reached international successes, Davido was featured on Chris Brown’s album with the track ‘Sensational’. While Dystinct has shown solidifying status on the global music stage with his own world tour.

Following the success of ‘Pretty Girls’, Frenna was invited by the Dutch King and Queen to visit a renowned recording studio in the hiphop capital of the world, Atlanta. Legendary artists such as 2Pac, Outkast, and Beyoncé have created music in this studio. This opportunity marked a significant milestone in Frenna’s career, showcasing his international appeal and recognition. His highly anticipated album ‘Pink Summer‘ was released a day before a successful and once again sold-out edition of 7Fest. The album spent several weeks at number one in the Dutch Album Top 100 and has since achieved a platinum status. Ending the year with his own documentary: ‘Frenna – In Stilte’ on ‘NPO Start’, a sold-out Ziggo Dome for his biggest solo concert to date, and ‘Pink Summer’ being the most-streamed album in The Netherlands. Building on these accomplishments, Frenna will start 2025 with a sold-out tour around the country.

Being the ambitious artist and entrepreneur Frenna is, it is undoubtedly that his career will continue to be on the rise for the future and break borders with its capacity to succeed.

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MOJO
Maarten van Vught
m.van.vught@mojo.nl